Does prevention as an investment strategy explain the intention to purchase guarantees for unit-linked life insurance?
نویسندگان
چکیده
منابع مشابه
“the effect of risk aversion on the demand for life insurance: the case of iranian life insurance market”
abstract: about 60% of total premium of insurance industry is pertained?to life policies in the world; while the life insurance total premium in iran is less than 6% of total premium in insurance industry in 2008 (sigma, no 3/2009). among the reasons that discourage the life insurance industry is the problem of adverse selection. adverse selection theory describes a situation where the inf...
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ژورنال
عنوان ژورنال: Journal of Financial Services Marketing
سال: 2018
ISSN: 1363-0539,1479-1846
DOI: 10.1057/s41264-018-0052-y